SCUM — A luxurious washing waste
People who spend too much money on unbeneficial beauty products.
SCUM is a brand producing luxurious and expensive beauty products made out of waste and excrement. Through its high-end visual style and ironic copywriting, the project reflects the artificial nature of the beauty industry and is aimed at people who are willing to pay a fortune for unbeneficial goods. The purpose is to make consumers consider their purchases and be more aware of the ingredients used.
Branding, motion design, website design, and product design.
Pointless?: emojis and memes as new communication strategies.