Caroline Doyle
Visual Communication Design / Year 4

alt_text
Caroline Doyle

Caroline Doyle

Visual Communication Design

Year 4

  • Project Title The Loser's Lottery
  • Course BA [Hons] Visual Communication Design
  • Year 4
  • Contact Info n00143889@student.iadt.ie

The Loser's Lottery — The no-risk alternative to playing the Lottery!

Target Audience

Lottery users and abusers.

Project Description

The Loser's Lottery is a lottery bond service provided by the National Treasury Management Agency. Research shows that scratchcards and lottery tickets are most frequently bought by people within the poorest demographic. The Loser's Lottery attempts to educate people on the unlikely possibility of them winning the lottery, while providing them with a money saving alternative.

Project Application

Visual identity, branding, motion design, website design, print, campaign, and art direction.

Caroline Doyle
Visual Communication Design / Year 4