The Loser's Lottery — The no-risk alternative to playing the Lottery!
Lottery users and abusers.
The Loser's Lottery is a lottery bond service provided by the National Treasury Management Agency. Research shows that scratchcards and lottery tickets are most frequently bought by people within the poorest demographic. The Loser's Lottery attempts to educate people on the unlikely possibility of them winning the lottery, while providing them with a money saving alternative.
Visual identity, branding, motion design, website design, print, campaign, and art direction.