BALTIC — Find your Northern wave
Irish surfers and surfers traveling to Ireland in search of the northern wave.
BALTIC is a Irish surf-lifestyle brand. It makes unknown beaches accessible to the growing surf community in Ireland, informing them of the specific hazards and safety precautions applicable to specific surf breaks. BALTIC places you in the right area, at the right time, to catch the right wave.
Branding, video campaign, augmented reality, and mobile app.
"No Less No More" The transformation of citizen protest and attitudes through new media.